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7-Eleven Continues Commitment to Sustainability with New Single-Origin Colombian Coffee

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Making ever-growing efforts to source sustainably, 7-Eleven, Inc. has made a large commitment by switching to a new Rainforest Alliance Certified, single-origin Colombian coffee, after introducing two others in the past six months. Replacing the Colombian coffee their company previously sold, this new brew was introduced in June and is now offered on their hot beverage bar as their first permanent variety to make the switch. With this move, this means that one-third to one-half of the full 7-Eleven coffee offerings will be sustainably sourced.

7-Eleven® Continues Commitment to Sustainability with New Single-Origin Colombian Coffee

Photo: Facebook/Jacobs egypt

An international non-profit with a mission to ensure sustainable livelihoods and conserve biodiversity, the Rainforest Alliance offers their “Certified” seal (with the little green frog on it,) for companies such as 7-Eleven to identify to customers that their coffee beans are 100 percent Arabica and sourced from growers whose farms meet strict standards set out for environmental protection, wildlife conservations, and the promotion of local community well-being. Said Alex Morgan, Rainforest Alliance global director of Markets Transformation, “7-Eleven shares our belief that everyday actions add up to meaningful impact. Each cup of sustainably sourced coffee is one that helps protect the environment.”

7-Eleven® Continues Commitment to Sustainability with New Single-Origin Colombian Coffee
Photo: Facebook/7-Eleven

In 2016, 7-Eleven outlined corporate social responsibility (CSR) steps that were measurable in efforts to reduce its environmental footprint. With three key areas of focus, including people, planet and products, President and Chief Executive Officer Joe DePinto identified, “We’ve already taken significant steps to reduce our carbon footprint, and we’re committed to finding even more ways of maximizing energy efficiency and sustainability.” The “planet pillar” of the company’s goals and measurable targets includes reducing its energy footprint by 20 percent in all of its stores by 2025. Reflecting this appetite for change, earlier in 2017, 7-Eleven and TXU Energy signed an agreement for the purchase of 100 percent Texas wind energy for 425 of its Lone Star State stores. Commencing in June of 2018, this 96-month wind energy agreement is anticipated to reduce the company’s carbon footprint by 6.7 percent and provide significant savings on their bottom line. Further to that, as part of its continued CSR objectives, 7-Eleven will stay the course of seeking sustainably produced product as well as packaging that allows for less environmental impact.

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