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Female-Friendly Touch is Changing the Auto Care Landscape in Texas

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Female-friendly and auto care are two concepts that may not always go hand-in-hand, but Honest 1-Auto Care is setting out to change that mindset. Founded in 2003, the Arizona-based company offers a full-service automotive repair and maintenance services with a female touch, and Carrollton, Texas is getting its newest franchise.

Over the past decade women, entrepreneurs have grown by leaps in bounds in various business ventures, and the auto industry is no stranger to this rapid growth. According to an article by Entrepreneur, “…the numbers tell a story of rapid change: Between 2011 and 2017, female franchise ownership jumped by 83 percent, while male ownership increased by only 13 percent. That’s according to FranNet, a company that matches individuals with franchise opportunities.” Honest-1 Auto shop in Carrollton, Texas is the latest opening of this female-friendly franchise “…bringing back customer confidence and trust in the automotive repair industry.”

Women Entrepreneurs 

Honest-1 Smita
Photo: Facebook/H1Carrollton

Husband and wife duo, Tiku and Smita Patel, recently opened their first Honest-1 Auto Shop, joining the ranks of other female franchise owners who pride themselves on their “…honesty, customer service, and high safety checks.”

With a background in hospitality, Smita was intrigued by the opportunity to own a franchise in the auto industry. “As a female, I always dreaded when I had to take my car in for service,” shared Smita. “I felt like I was taken advantage of because I didn’t know the terminology, and just not an overall good experience.” The Honest-1 Auto franchise intrigued Smita and her husband because its very women-friendly with an upscale lobby, complimentary refreshments, and even a kids’ play area. Catering to create a “female-friendly” environment was important to Smita and her husband.

Taking note of the negative aspects and turning them into a positive is what sets this franchise apart from the rest. With a keen eye for setting out a welcoming atmosphere, Smita shared what you can expect as you walk in the door. “We take you back and show you exactly what’s wrong with your car. We don’t try to sell you anything you don’t need,” shared Smita.

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