In the aftermath of the Sutherland Springs church shooting, just outside of San Antonio, Texas, H-E-B stores throughout the state have launched a fundraising campaign in an effort to support the families which were affected by the senseless tragedy.
In an interview with KVUE, H-E-B representatives explained that they will donate $150,000 via a state-wide campaign allowing customers to make online donations, or donate at registers in-store to support all of those that have been affected by the mass shooting. Beginning November 6, the company promoted the campaign with donation increments in the amount of $1, $3, $5, $50 or $100, and identifying that “When a disaster occurs, H-E-B is dedicated to stand by the communities it serves, which is the cornerstone of our ‘Helping Here’ philosophy.”