Lifestyle

Millennials From Texas Figure Prominently in Fast-Food Study

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Tony Maples Photography

 

In a study released by Foursquare, it turns out millennials love Tex-Mex more than the average American does. Tracking users’ fast-food choices to compile a list of the more popular chains, the location app company tracked millennials specifically to see their particular preferences. User data was tracked from both Foursquare and Swarm apps and was tabulated from April 2016 through March 2017, showing how much more apt their catchments were to visit certain chains compared to other fast-food eating citizens. 11 fast-food chains were ranked from lowest percentage (at 13) to highest (at 49 – by a large margin!) Texas millennials clearly had a hand in the use of the apps as you’ll seen in the top five choices in the data segment listed below:

5. Whataburger

Millennials from Texas Figure Prominently in Fast-Food Study

Photo: Flickr/Rick

According to the research, the likelihood of a millennial visiting this chain over the average American was 14 percent. For Whataburger to even figure within the tabulation for the entire U.S., let alone be in the top five, is astounding proof of two things: 1) Texans love Whataburger, and 2) Texas Millennials have buying power!

4. Jamba Juice

Millennials from Texas Figure Prominently in Fast-Food Study

Photo: Wikimedia

Although there’s no clear link between Texans and this healthier choice, nor does it corroborate the Tex-Mex theory, this chain ranked at number four. Jamba Juice was visited 18 percent more often by a millennial than the average American, and we can’t tell whether that’s a good thing for millennials in general, or shows poorly for the average Joe.

3. Wingstop

Millennials from Texas Figure Prominently in Fast-Food Study

Photo: Wikimedia

With the likelihood that a millennial would visit their chain 19 percent more than the average American, Wingstop figured in the top five of Foursquare’s study. Wings…who can’t relate?!

2. Qdoba Mexican Grill

Millennials from Texas Figure Prominently in Fast-Food Study

Photo: Wikimedia

As it turns out, millennials really do like Tex-Mex. The Qdoba Mexican Grill ranked number two in this study with a 31 percent likelihood that they would frequent this type of establishment over the average fast-food-eating American. That doesn’t come close to the number one spot, but it’s a strong indicator by far!

1. Chipotle Mexican Grill

Millennials from Texas Figure Prominently in Fast-Food Study

Photo: Facebook/Chipotle Mexican Grill

At the number one spot, blowing the competition out of the water it seems, Chipotle was most frequented by millennials over any other fast-food joint in America, as compared to the average citizen. With a percentage of 49 – meaning of all 11 restaurants that ranked, the survey group was more likely by almost half, to visit this restaurant above all other chains – Chipotle took the crown as far as millennials go, proving that Tex-Mex wins out, hands-down!

Source:

MSN