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MoviePass Program Changes Its Pricing to Offer ‘Unlimited Films for $10’

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Imagine heading to as many movies as you want for only $9.95 a month. That’s what subscription service MoviePass is now offering. Business Insider says that although the company has been around since 2011, it’s now making headlines for its new low offer (coming down from $50), and impending push back from a major movie theater chain.

The service works by paying the monthly rate and receiving a MoviePass card. From there, customers choose a movie on the MoviePass app and use their card to retrieve their ticket at the theater. They’re able to see as many films as they want in a month, limited to one a day. The pass doesn’t work for IMAX or 3D showings, and users can’t see the same movie twice with MoviePass.

But not everyone is thrilled about this offer. Though many independent theaters and most major theaters originally accepted the MoviePass card, Chron.com reports that AMC wants to pull out of their agreement with the company. AMC stated, “We are actively working now to determine whether it may be feasible to opt out and not participate in this shaky and unsustainable program…AMC also believes that promising essentially unlimited first-run movie content at a price below $10 per month over time will not provide sufficient revenue to operate quality theatres nor will it produce enough income to provide film makers with sufficient incentive to make great new movies.”