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‘Obvious Plant’ Project Offers Excessively Honest Truth in Wine Descriptions…Or Act of Vin-Dalism

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Odds are, you’ve walked into a Texas Hill Country liquor store without having a clue as to what bottle of wine you should purchase. The thought, “Hmm, do I want red or do I want white?” has probably entered your mind before the sommelier-style process of, “…dry, semi-sweet, oak finishes, top-notes of…” And the chances that you know how much money you have to spend may even be better! That’s why the stores have gone to the extra effort of providing those handy little placards for wine descriptions and pairing recommendations, sitting just below specific bottles on their shelving. They typically describe exactly what you need to know…if you understand wine lingo. If not, then there’s the “Obvious Plant” project to help you out.

Obvious Plant Project Offers Excessively Honest Truth in Wine Descriptions…Or Act of Vin-Dalism

Photo: Facebook/BX93

Jeff W. of PleatedJeans.com (“all funny, no filler”) designed “Obvious Plant” to plant jokes in public for random people to find – subtle and hilarious subversions of typical signs or directions we come across in public places and stores…such as the liquor store. In this instance, Jeff may have thought his plants were simply funny (they were hilarious, in fact), but they almost rang true for many who were caught off guard by the overly “honest” vintage descriptions and pairing recommendations he planted at his local liquor store.

Obvious Plant Project Offers Excessively Honest Truth in Wine Descriptions…Or Act of Vin-Dalism

Photo: Facebook/Obvious Plant

The humorous wine descriptions were a hit with the shoppers (thanks to the participation of his local store) as well as social media, which ran with the jokes through platforms like Huffington Post and Distractify, among others.

Obvious Plant Project Offers Excessively Honest Truth in Wine Descriptions…Or Act of Vin-Dalism

Photo: Facebook/Obvious Plant

So if you’re looking for what pairs nicely with that economy-sized box of Ritz and chunk of Velveeta you’re going to eat in one sitting (don’t kid yourself…nobody in the checkout line thought otherwise), you might want to look up Jeff W. and “Obvious Plant.” He’s taught us a thing or two about our own scruples, what we’ll accept as fact, and what we’ll just shrug off and think to ourselves, “Sounds about right!”

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