Shiner beer never ceases to impress, and making the most of its Texas appeal as well as branching out into the limelight, it’s going to the ‘ship – the NFL championship that is. That’s right, Spoetzl Brewery, the makers of such products as Shiner Bock, has launched its first Super Bowl commercial to the tune of $1.2 million.
According to a press release, this is the very first time that Spoetzl will debut a television commercial at this level of advertising, and although all outward appearances look like a large upfront cost, the Shiner Bock ad will continue airplay throughout Texas for the remainder of the year.
For 109 years now, Shiner Bock has been a favorite of Texans, and with the continued increase in population growth (it was recently noted we grew by just about 400,000 people last year), the brewery hopes to bank on that growth by introducing the product in a bold new way to the masses.