Lifestyle

Sofia Vergara Launches EBY, Empowering Women Through Business Microfinance

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In a recent social media post, actress Sofia Vergara has excitedly announced EBY, a subscription underwear company that also funds women’s microfinance. Although she’s commonly recognized as a sultry, yet comical actress in her role on “Modern Family” as well as in films such as “Hot Pursuit” (for which the basis for the film was an “Odd Couple” type of mash-up in Texas), and “Chef”, she has an entrepreneurial side to her that’s taking the marketplace by storm.

Sofia Vergara Launches EBY, Empowering Women Through Business Microfinance

Photo:  Facebook/Gentleman’s Ladies

Vergara, together with Renata Black, have developed a tech-enabled essentials and subscription underwear brand with EBY, which is for profit, but also fits a purpose. Ten percent of EBY’s net sales will go to the Seven Bar Foundation, established to empower disadvantaged women by giving them entrepreneurial opportunities via microfinance. To each subscriber, EBY sends monthly, bimonthly, or quarterly products. The loans that will be developed through the company’s subscription sales will vary in size from $80 to $2,600 depending on size and nature of the project, and the company’s products are anticipated to become available for purchase on September 25 at the link provided here.

Sofia Vergara Launches EBY, Empowering Women Through Business Microfinance

Photo: Facebook/100.3 The Sound

Using underwear as an instrument for empowerment is quite ingenious. Designed to be “the perfect everyday seamless panty”, according to Vergara’s Facebook post, the product boasts lightweight fabric and the ability to stop riding and sliding – the prevention of which can immediately help make a woman feel far more confident. The Seven Bar Foundation is a consistent business model for social impact, which makes use of the luxury lingerie sector to assist with cause marketing initiatives and support female microfinance models such as this. Together, the concept makes perfect sense, and Vergara, together with her business partners, are hoping that translates into more dollars and cents for the woman entrepreneur that becomes the beneficiary of a resulting business loan. Kudos to Black and Vergara on this enterprising partnership and their model for greater things to come.

References:

Forbes

Fortune