Lifestyle

Target Drops Prices on Thousands of Items Throughout the Store

By  | 

As if the fact that Halloween items like a mascot-sized costume cat head, limitless candy, and strings of bat, skull, and pumpkin lights aren’t enough to entice customers to come to Target soon, the company recently announced that they’re reducing pricing on thousands of items in their stores. Also, they’re getting rid of the in-store advertising signs like “Weekly Wow!” or “Bonus Offer.”

KXAN quotes Target’s executive vice president and chief merchandising officer Mark Tritton as saying, “We want our guests to feel a sense of satisfaction every time they shop at Target. Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day. We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests.”

Thrillist points out that Target already announced earlier this year that they would be redesigning stores and trying to compete with Walmart and Amazon with their lower pricing. Overall, the company hopes that they can entice customers to come into the store instead of opting to shop only online.