Lifestyle

The Biggest Elephant Story in the Hill Country

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Contrary to what you may have heard, there will be no classes in Comfort offering yoga on top of elephants. That would be an ongoing joke between The Elephant Story and the yoga studio in the small Hill Country town. If you do, however, dream of practicing yoga atop one of those great mammals, travel to the Surin Elephant Village in Thailand is a must.

The Biggest Elephant Story in the Hill Country

Photo: pexels.com

As Mr. Story, owner of The Elephant Story, says “Better they (the elephants) all remain in their natural home.” But if you have a passion for Asian elephant conservation and for providing a fair wage for workers in Asia, that you can find in Comfort, right along High Street in the Historic Downtown District. It is there you will find the The Elephant Story, a not-for-profit business dedicated to elephant conservation.

Featured in articles and news stories worldwide, The Elephant Story is the business idea of Mr. Ed Story. In 2012, he had the idea of opening a not-for-profit business that would send net profits back to Asia to aid in elephant conservation, particularly for those living in Thailand.

The Biggest Elephant Story in the Hill Country

Photo: urbanhomemagazine.com

Opening first in what used to be the old pool hall, then later expanding into the adjacent building that was once the saloon, The Elephant Story is housed in the buildings that were restored by Mr. Story’s wife, Joey, and friend, Bobby Dent. It is here that their passion for conservation became a reality. Primarily selling merchandise that is hand-crafted in Southeast Asia, The Elephant Story not only funds elephant conservation efforts, but provides an income to those who create the products.

The Biggest Elephant Story in the Hill Country
Photo: the-elephant-story.com

While living and doing business in Asia, Mr. Story and his wife became interested in the elephant conservation efforts of Thailand and they also discovered their second passion: elephant polo. Participating in the King’s Cup Elephant Polo Tournament for the first time some eight years ago, the family tradition began and has continued ever since.

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