Cheerios Changes Box and Offers Seeds to Help Save the Bees

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While walking along the cereal aisle in the grocery stores, customers with sharp eyes will stop and wonder what happened to BuzzBee, the Honey Nut Cheerios brand mascot. On the new boxes of the cereal, a blank white shape remains where the image of a happy cartoon bee was once plastered. According to Fox 29, Cheerios is hoping to “highlight a serious problem with the world’s pollinators” with their newest boxes of Honey Nut Cheerios.

Since bees pollinate 2/3 of the crops we eat, the health of the bee population is vital to human health, but their population is declining. One way to help is by planting seeds, which Cheerios offered for free on their website.

“With deteriorating colony health, pollinators everywhere have been disappearing by the millions. Pollinators need wildflower pollen and nectar to stay happy and healthy. Planting wildflowers is recommended by conservationists as one of the best ways to support pollinators,” the company wrote in a press release.

The Huffington Post writes that Cheerios lead the same campaign in Canada last year, and Americans have also really latched on to the idea of planting wildflower seeds. In fact, according to the company’s website, they gave away 1.5 billion free seeds!