Disarming PSA on Texting & Driving is Causing Internet Buzz

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In a charming public service announcement (PSA) with an unnerving ending, the Western Cape government of South Africa has warned against what can result from texting and driving. The disarming video begins with a hilarious montage with a soundtrack of slapstick music and shows pedestrians who could be labeled as bumbling at best, preoccupied with their cell phones and randomly walking into obstacles or falling into ponds. Then the public service announcement component begins.

Asking viewers in writing, “You can’t even text and walk, so why do you text and drive?” the video turns from amusing to sobering as it shows a young driver looking at her phone prior to getting hit by another driver and knocked unconscious.

The video, shared here by Unilad on their Facebook page, was released by the Western Cape government as a part of its #ItCanWait campaign. The campaign aims at raising awareness about the dangers of texting and driving, and it’s capturing the eyes of hundreds of thousands of people online. In a study completed by Carnegie Mellon, brain activity that is required to drive is decreased by 37 percent when distracted, such as talking or texting on the phone. According to statistics reported by Edgar Snyder & Associates, one in every four accidents in the U.S. is as a result of texting and driving. They also report that texting while driving is six times more likely to cause an accident than driving while under the influence. With the new ban against texting and driving taking place in Texas, what are your thoughts on this PSA?


Global News

Edgar Snyder & Associates