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Edible Cricket Snacks Coming to H-E-B in the Lone Star State

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Would you try a bite of salted crickets? A highly-unusual protein bar is making its way to H-E-B shelves in Texas. The company EXO Protein is offering whole-roasted crickets and a protein bar made from the powdered insects. It’s said that the products will soon be in over 80 H-E-B locations across the Lone Star State. Having the insect-based snacks at H-E-B will likely determine whether or not the idea is met with rousing applause or only the sound of, well, you know… crickets.

The idea of snacking on crickets is certainly new and brow-raising in America, but elsewhere in the world, these protein-rich insects have been considered a normal, everyday food for centuries. According to the EXO Protein website, crickets are “the closest thing to a perfect protein source that this planet has ever seen. Turn these sustainable wonders into powder, add wholesome ingredients like apples and almonds, and you’ve got some damn delicious fuel. Most of the world has joined the bug-eating revolution – we’re here to convert the rest.”

Edible Cricket Snacks Coming to H-E-B in the Lone Star State

Photo: Facebook/Exo

The whole-roasted crickets come in a wide variety of flavors, including Texas BBQ, Crispy Taco, Sea Salt & Vinegar, Sriracha, and even Sour Cream & Onion.  The protein bars are offered in Cocoa Nut, Blueberry Vanilla, and Banana Bread. The EXO company was acquired by Mohammed Ashour and Shobhita Soor, the co-founders of the Austin-based Aspire Food Group. The company is intent on marketing their product as the next big trend in healthy snacks.

If the snack does succeed at becoming a trend, who knows? Texas nights could soon be missing the familiar old sound of millions of chirping crickets, if hungry Texans decide to feast on them all. Do you find the idea of dining on a cricket protein bar a bit too much, or will you be among the first to try a bite?