Things to Do

Fredericksburg 2016 Wine Marketing Conference

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One of the opening events attached to the conference is a highly-anticipated wine excursion taking place Monday, Nov. 7, 2016 at Lake Austin, including a visit to Spicewood Vineyards, Stone House Vineyard, and a Texas-style prime rib dinner at Flat Creek Enoteca. Similarly, Day One of the event (Nov. 8th) will see an expo, various industry speakers and keynote addresses, and will close with a dinner held at William Chris Vineyard, in conjunction with Compass Rose Cellars, Lewis Wines, Kuhlman Cellars and Hye Market. And what is a wine industry conference in THC without going to Luckenbach Texas (not with Willie and Waylon and the boys, but you get the picture)?! Wednesday night (Nov. 9th) following conference seminars and events, participants will enjoy dinner and dancing at the classic roadhouse (est. 1849) notorious for its country-and-western roots in the song made famous by Waylon Jennings and Willie Nelson.

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Thursday and Friday (Nov. 10th and 11th) are also no slouches. For the final conference day, attendees can expect to enjoy an optional trip to Fall Creek Vineyards and Salt Lick BBQ in the small town of Driftwood, Texas. Fall Creek Vineyards is recognized as one of the original Texas wineries, in operation now for 4 decades. Their new facility in Driftwood will host a pre-dinner tour and tasting, and of course dinner follows across the street at the famed Salt Lick BBQ. Friday’s festivities include a wine country excursion through the Guadalupe Valley, including Kerrville Hills Winery, Bending Branch Winery, High’s Café & Store and finally Singing Water Vineyards.

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Families and guests of the approximate two hundred conference participants will also be arriving in beautiful Fredericksburg for this whirlwind in THC’s wine country, and as a result, vineyards, tour operators, hotels and restaurants can expect to see a wine-related windfall effect trickling down. If you’re one of the many industry participants expecting to attend this event, enjoy all that Fredericksburg and Texas Hill Country has to offer! And if you’re a winery representative, wine tourism spokesperson, or a leader in this ever-growing sector that hasn’t yet registered, what are you waiting for? Cheers y’all!