Lone Star Pride Drives the Booming Texas Wine Industry to New Heights

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Katy Jane Seaton, executive director of the High Plains Wine Growers Association, explained that Texas is fast becoming a state recognized for its wine due to the increased quality as well as consumer tastes. She compared wine to art, explaining that all palates differ and the end work is open to interpretation.

Grapes are a high-income yielding crop for producers as compared to others which are grown in the High Plains part of the state. Likewise, the growers can enjoy the finished product. Seaton noted that it’s attractive to grow a crop that can ultimately be enjoyed at your own table. In addition, she said that the buyer is becoming a conscious consumer, wanting to understand where their product originated and if it brings with it a story. And who boasts a better story than west Texas farmers?

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