Red, Yellow, Green or Blue are just some of the colorful variety of M&M’S® bringing chocolate delight to consumers around the world. Since 1941, M&M’S® have been a favorite among America’s candy. It’s only fitting that this year, 2016, in celebration of its 75th anniversary the M&M’S® brand gear up for a worldwide celebration with a calendar full of promotions.
“By partnering with cultural icons and phenomena of today, M&M’S® will reinforce its enduring iconic status through a year-long celebration and will invite all of America to join the fun and “Celebrate with M,” says its website.
Photo: pixabay.com
With celebrations already underway, fans can get in on the fun by following the hashtag #CelebratewithM” and by keeping up to date on the latest through the M&M’S® social media pages. Our favorite M&M’S® Characters – America’s most beloved “Spokes Creatures,” will also be making appearance in celebration of this iconic anniversary mentions the Mars.com site.
“Vote For Your Favorite Peanut”
Photo: mars.com
Throughout the year not only can you join in the celebration by making M&M’S® the featured guest at your candy station in your parties, but there are a few other ways we can all participate in the fun shenanigans. As shared on the Mars website, below are a few ongoing promotional highlights:
M&M’S® Brand “Vote For Your Favorite Peanut”
Through June 17, fans will have the chance to vote for the next limited edition M&M’S flavor to hit store shelves. Original Peanut will go head-to-head with three new M&M’S Brand Chocolate Peanut varieties – Chili Nut, Honey Nut and Coffee Nut – in a socialized consumer campaign to determine America’s Favorite Peanut.
M&M’S® Brand To-Go Bottles
New M&M’S® Brand To-Go Bottles make it easy for consumers to take America’s favorite candy everywhere they go. The innovative, re-closable and reusable bottles each contain 3.5 ounces of M&M’S® Brand Candies. Available in two varieties — M&M’S® Brand Milk Chocolate Candies and M&M’S® Brand Peanut Chocolate Candies – the bottles are adorned with the smiling faces of beloved M&M’S® Characters Red and Yellow.
M&M’S® Brand Movie Ticket Mania
Just in time for summer’s peak movie season, Mars Chocolate North America premieres M&M’S®Brand Movie Ticket Mania in May 2016. Headlined by M&M’S® Brand and co-starring SNICKERS®, MILKY WAY® and TWIX® brands, Movie Ticket Mania delivers up to $600,000 in movie prizes with two ways to win. Consumers can purchase three M&M’S® Brand Medium Bags to garner one free movie ticket, or they can win instantly by purchasing select M&M’S®, TWIX®, SNICKERS® and MILKY WAY®Singles and texting to win tickets and movie rewards
Photo: nbc.com
To continue the celebration M&M’S® will return again this year as a media sponsor in the Red Nose Day Special scheduled to air on NBC on Thursday, May 26, 2016 9/8C. The second annual special will feature- “Top comedy and musical performances from A-list celebrities and artists around the world and will once again raise money to help lift children out of poverty,” states nbc.com
Photo: mars.com
Some local fun that M&M’S® has brought to Texas to celebrate its anniversary most recently included the brand giving fans at the Deep Ellum Arts Festival and at select retail locations in Dallas a chance to try Honey Nut, Coffee Nut and Chili Nut and vote for the next M&M’S Peanut flavor, shared Jilliann M. Smith with Weber Shandwick for Mars Chocolate. So be sure to join in on the fun and stay up to date on the latest promotions via M&M’S® social media and add a little color to your parties by having America’s favorite candy adorn your festivities!
About Mars
“In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today,” states mars.com
