Pantone Color Institute Announces Ultra Violet as the Color of the Year

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Ready, set, go! So the Pantone Color Institute recently announced that the color of the year for 2018 would be “Ultra Violet.” “A dramatically provocative and thoughtful purple shade,” shares its website. A color that “communicates originality, ingenuity, and visionary thinking that points us toward the future.”

A color that unlocks the mysteries that lie ahead for our 2018. Purple has long been thought to bring out artistic and creative expressions inspiring people to push forward and make a difference. A color that is “spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets,” shares its website. Below is a YouTube video describing the story behind the color of the year.

Color does run rampant among our choices in life from the color of our walls in our home, to the color of our car, to the colors we like to wear the most. Each year there seems to be a color that runs dominant among the fashion and design world leading the way to inspiring us and engaging our artistic senses in our own world. “The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands,” shares its website.

But, it’s also much more than that. Colors symbolize expressions and deep meaning associated with them as Laurie Pressman, Vice President of the Pantone Color Institute shared.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” 

So whether you agree with this theory or not, you can’t help but admit that each year there is one color that seems to run rampant among clothes, furniture, colors to paint your walls, and you have to wonder what it is that makes that particular color stand out for that year among trends. For more on this year’s color and to view past colors and their history visit

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