You might be surprised to find that one of your favorite drinks, a very popular one throughout North America, had its most popular innovation take place right here in Texas. In 1971, Mariano Martinez came up with the frozen margarita machine in Dallas. He adapted a soft-serve ice cream machine to do the trick, making many a fan of the booze-filled slushy thank heavens for his wherewithal! Since then, many a cocktail lover has imbibed this beverage in no time flat because of this Dallas entrepreneur’s modernization of a painstaking process. To pay homage to his creativity, Dallas is celebrating with the Margarita Mile. It’s a self-guided tour through the neighborhoods that feature some of its best margaritas – and hey, there’s an app for that!
Spirits
Dallas Has a Margarita Mile that Gives You Swag for Drinking Tequila
Photo: Facebook/Margarita Mile
There have long been booze crawls that have been worthy of your time and attention. Some are fundraisers, some have helped local venues attract great patrons (such as yourself), and some are just there for fun and a limited time. The Margarita Mile in Dallas promises those who take it the chance to win swag as you drink. It features a free app through which users can track their tastings and progress and answer trivia questions in the process. Who wouldn’t want to try such popular local versions as the Urban Taco margarita, the Smoky Rose, and Wild Salsa?
Photo: Facebook/Margarita Mile
Designed by VisitDallas (Dallas Convention and Visitors Bureau), the free app features each of the venues along the Margarita Mile along with a description of their particular specialty margarita. In addition, it combines your booze tour with GPS locator services, offering links to modes of transportation, allowing you to freely experience the trail sans DUI. Smart! And as noted, the best part is the exclusive deals and prizes users can earn just by checking in to each participating venue through the app. It’s available for free download on iTunes and Google Play. So, what are you waiting for? Get downloading and get to Dallas!
