Lifestyle

New Hotel Chain Combines Elements of a Museum with a Luxury Hotel

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If you’re an art lover, next time you travel to Kentucky, Oklahoma, Ohio, North Carolina or Arkansas, you may want to check into the 21c Museum Hotel. Though 21c (short for 21st century) opens their lobby doors for visitors to look at the artwork, whether they’re a guest or not.

On the 21c Museum Hotel’s website, they boast that each location is like a “multi-venue contemporary art museum, coupled with a boutique hotel and chef-driven restaurant.” The unique buildings hold a sleek and mindfully enriching environment giving visitors an accessible glimpse into the world of contemporary art.

Laura Lee Brown and Steve Wilson are the two art collectors who started the hotel/museum idea in Louisville by revitalizing old bourbon and tobacco warehouses. Now, they’ve developed a growing number of locations that each have art programming and commissioned pieces.

Entrepeneur.com quotes Craig Greenberg, president of 21c Museum Hotels, as saying, “The art makes it such an interesting place. It really strengthens the business of 21c, and it’s a vastly different business than if you just took the art off the walls or just hung up art for decoration.”

Find out more information about these unique hotels, and encourage them to open a location in Texas, here.

Planted among the bald cypress trees lining the sidewalk outside 21c Oklahoma City, Matthew Geller’s sixteen-foot-high perforated steel tree, Woozy Blossom, produces a continuous fog, engulfing visitors and passersby in its mist and allowing them to revel in its cool, moist air. The fog is in a constant state of flux, sensitive to the slightest changes in wind, temperature, and humidity. Simultaneously eerie, unexpected, and playful, Woozy Blossom transforms the urban exterior of 21c Oklahoma City into an ever-changing, otherworldly environment. The work, which offers a seductive invitation to interact, both complements and disrupts its surroundings: a tree among trees, its industrial materials and mechanics provide material reference to the history of this former factory site. Matthew Geller (American), Woozy Blossom (Platanus nebulosus), 2010-2014. Steel, water, copper, pump. #21cOklahomaCity #21cOKC ?: @tannergatlin21

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