Lifestyle

Hurricanes, Women, and an Eclipse Affected Online Vehicle Shopping

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Each year seems to have its fair share of ups and downs, but 2017 was definitely one for the books! From a nation-wide women’s march that took place in January and a lunar eclipse that captivated the entire country in August, to one of the most devastating hurricane seasons to date, this year’s events have affected a multitude of people and industries across the nation. Recently, Cars.com released its 2017 Year in Review list which, according to the online marketplace, works to draw connections between, “how seemingly unrelated offline events drive online actions” using real-time behavioral data.

In other words, the website wanted to see how cultural events would affect online shoppers. To learm more about the list and how Texans performed, continue reading below.

1. Women Initiated Major Shifts in Sales

How Women, Hurricanes, and an Eclipse effected the 2017 Auto Industry According to Cars.com

Photo: Unsplash.com

On January 21 of this year, women across the country were busy marching instead of buying cars. According to a 2016 female consumer metrics survey completed by Cars.com, 60 percent of women choose the car they will purchase with no outside help. It is not surprising then, that the car buying website found auto sales on the day of the women’s march fell 8.4 percent.

2. “Eclipse” Searches Became Very Popular in August

How Women, Hurricanes, and an Eclipse Effected the Auto Industry according to Cars.com

Photo: Unsplash.com

The lunar eclipse of 2017 drew many would-be online shoppers away from their computers, at least for the 90 minutes it took the celestial event to travel from coast to coast. However, it is interesting to note that around this time, Cars.com did record a 62 percent increase in searches for used Mitsubishi Eclipses. Coincidence? We think not.

3. Hurricane Harvey Led to a Drastic Increase in Houston Car Sales

How Hurricanes, Women, and an Eclipse Effected Online Vehicle Shopping According to Cars.com
Photo: Unsplash.com

In the first 20 days of September, Houston car sales increased by over 100 percent when compared to the month of July. The cause? A little storm named Harvey which dropped millions of gallons of rainwater over the city and outlying areas near the end of August, flooding entire neighborhoods and ruining vehicles. As the waters began to recede, residents realized they would need to replace their modes of transportation, which in turn led to an increase in auto sales.

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