Kendra Scott Seeks to Expand ‘Kendra Cares’ Program in Children’s Hospitals Across America

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Resolutions for the New Year are not only for the everyday citizen, even fashion moguls such as Kendra Scott have goals they would like to accomplish in 2018. And while some companies may be promoting sales or other marketing schemes, Scott’s Austin-based company is looking to expand its “Kendra Cares” program which brings its customizable Color Bar into pediatric hospitals across the United States. According to a recent press release from Scott’s company, the program allows patients and members of their family to create customizable jewelry pieces with no cost to them.

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Photo: Facebook/Kendra Scott

“With the Kendra Cares Program, we are able to bring a smile to the faces of these children and their caregivers, and offer a brief distraction from the struggles they face every day,” Scott said. “I hope that one day we are able to bring this program to every hospital in the nation.”

In 2015, the program kicked off in Houston at the MD Anderson Children’s Cancer Hospital. Since that time, it has expanded to include 10 pediatric hospitals in Austin, Atlanta, San Diego, Los Angeles, Washington D.C., Chicago, Miami, Fort Worth, and Cincinnati. This year, the brand hopes to grow that number to 30.

In addition to partnering with numerous hospitals in 2017, Kendra Scott donated over 6,500 pieces of jewelry. This month, the company’s generosity will continue when three of the aforementioned hospitals receive monetary donations totaling $150,000. According to the company, the funds will be used to further research in the field of childhood cancer, as well as support child life programs.

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Photo: Facebook/Kendra Scott

“As a mother to three boys of my own, it means the world to me to see the powerful impact these hospitals are making in child cancer research,” said Scott. “I am honored to further our relationship with these three incredible partners, and work together to create a healthy, cancer-free future for these children.”

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