Lone Star Issues ‘Come And Take It’ Cans to Celebrate Texas Independence Day

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Texas Independence Day will be celebrated on March 2, and to honor the occasion, Lone Star Brewing Co. has introduced its special Lone Star “Come and Take It” Independence Day cans. Introduced across all Texas markets, this commemorative can is the company’s way of paying a special tribute to the Texas settlers who fought a detachment of the Mexican army, during the Texas Revolution, near Gonzales on October 2, 1835.

“Lone Star Beer is ‘The National Beer of Texas’ and we are always true to our roots,” explained Elkin Vasco, Lone Star Beer Brand Manager. “Whether we’re participating in local events, welcoming out-of-towners or helping out our neighbors, everything we do shows our pride in being a true Texas beer. We can’t think of a better way to continue this tradition than by celebrating Texas Independence Day with the iconic ‘Come and Take it’ slogan on our cans.”

Lone Star Issues ‘Come And Take It’ Cans to Celebrate Texas Independence Day

Photo: Facebook/Angels & Outlaws

Referencing the motto that was adopted by the settlers at the battle in 1835, “Come and Take It” can be seen commemorating what’s considered to be the first battle of the Texas Revolution along with the imagery of the small cannon which was also at the heart of the issue in Gonzales. In 1831, when Texas still belonged to Mexico, Mexican authorities had gifted the cannon to the settlers at Gonzales to protect against Comanche raids. Over the course of the next four years, however, relations with Mexico deteriorated, which led the Texas settlers to revolt in 1835. The commander of the Mexican Army in Texas, Colonel Domingo de Ugartechea, requested the cannon’s return. When the settlers refused, Ugartechea sent 100 men to take it back. Within two days, approximately 140 Texians congregated at Gonzales, determined not to relinquish the cannon. As the battle drew closer, two young ladies of Gonzales quickly prepared a flag which bore the image of a cannon with the words “Come and Take It,” and in the early hours of October 2, the settlers waged their attack on the Mexican camp, brandishing the flag as they charged. The Mexican soldiers withdrew after only a few hours.

Lone Star Issues ‘Come And Take It’ Cans to Celebrate Texas Independence Day

Photo: Facebook/Austin Facial Hair Club

10 million of these commemorative cans will be produced by Lone Star in the first quarter of 2018, in three formats: 12-ounce, 16-ounce, and 24-ounce. Lone Star Brewing Co. will be out promoting Texas Independence Day throughout March and, most notably, during the weekend of March 2-4, 2018, together with its supporting retail partners in San Antonio, Dallas, Ft. Worth, Austin, and Houston. Just one of many initiatives that the company participates in, Lone Star is also involved in “Tabs and Caps for Texas” which benefits the Texas Dancehall Preservation Inc. through the donation of $1 for every tab/cap that’s collected, helping to help preserve classic dancehalls throughout Texas. They also support Feeding Texas and Keep Texas Beautiful, among others. Following Hurricane Harvey, they also established the Lone Star Beer Disaster Relief Fund through which the company will be donating $0.05 per case (up to $250,000) for each Lone Star and Lone Star Light beer case sold in 2018, to assist those Texas communities that were directly impacted by the storm.