Lifestyle

Millennials: Black Friday Shopping Could Soon Surpass Turkey Time

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A recent survey by Credible.com has found that millennials aren’t as family-focused as one might expect. While the vast majority of us are eagerly anticipating turkey dinner with family and friends, football games to watch, and community events to take part in, increasing numbers of millennials are making their lists and checking them twice for the big Black Friday sales that are about to take place.

Be it a sign of the times or a sign that the growing need for things as opposed to experiences is outpacing our ability to increase precious family time, the Credible study has found that “turkey no longer takes the cake” for those who were born from the mid-‘80s to the mid-‘90s. Sadly, shopping for the best bargains to be had on Black Friday is piquing their attention.

Millennials: Black Friday’s Shopping Appeal Could Soon Surpass Turkey Time

Photo: Flickr/Diariocritico de Venezuela

Survey findings indicate that close to half of all millennials (48.6 percent, to be exact) indicated that spending time with their family members was the activity that they were most drawn toward this holiday. There’s still hope! But, fast bringing up the rear was the desire to hit the Black Friday sales as opposed to arguing with Aunt Francis over whether the turkey should be deep-fried or roasted. To be fair, not every family gathering entails arguing, and the Credible.com survey did, in fact, find that millennials were most thankful for their family, at a whopping 81.4 percent, above all else.

Millennials: Black Friday’s Shopping Appeal Could Soon Surpass Turkey Time

Photo: Flickr/Diariocritico de Venezuela

Thankfully, not all is lost on this age group. Cyber Monday and football brought up the rear in this holiday pastime survey, and 5.6 and 2.8 percentage points respectfully. (Really?! Football was that low with this age group?! Say it isn’t so! These respondents were clearly not from Texas.) Although being focused on their family time appeared to do very little to deter them from plotting out their Black Friday shopping trips, it appears they do in fact have some priorities. Still, over 80 percent of this age group indicated that they will be shopping physically or online, regardless of family affairs.

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