Mother’s Day Shopping? Look No Further than James Avery, The Hill Country’s Sterling Star

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Sunday, May 8, is Mother’s Day and what better way to show your love than a sterling piece of art from James Avery Jewelry. From the iconic charm bracelets to the Mother’s Love collection, the beauty and classic lines of this jewelry makes it easy to find the perfect gift for the special mothers in your life. What many of y’all may not realize, though, is that the iconic jewelry line was founded in Kerrville, nestled right here in our very own Hill Country.

“In the summer of 1954, James Avery started his jewelry business in a two-car garage with about $250 in capital. He built a small workbench, then bought a few hand tools and scraps of silver and copper. It was his desire to create jewelry that had meaning for him and his customers as well as having lasting value.

Born in Milwaukee, Wisconsin and raised in the Chicago area, James Avery was first introduced to the scenic Texas Hill Country, by way of the U.S. Air Corps. In 1954, James spent the summer in Kerrville, Texas along with his wife, visiting his in-laws. ‘It was during this time that I decided to go into business. I worked alone for three years. Ideas, plenty of hard work and prayers (not necessarily in that order) were the rule of each day.’

Word spread and people found their way to the craftsman in the hills. Each one who came would be greeted personally and with cordial gratitude. It was in this setting that strong and lasting customer bonds developed, those on which this company would grow and build upon for over half a century.”

“James Avery Jewelry is designed to reflect the things that are important in life.”

Family, customer service and pride in their product has always been important to James Avery, and this tradition carries on through his sons, Chris and Paul. Today, with over 70 stores all over the United States, this unique and charming Hill Country business continues to deliver quality products with a lot of heart. The best part? All five manufacturing warehouses are located right here in the Hill Country.

What better way to show your love for Mom and the Hill Country with a special gift from James Avery Jewelry?