Word of Mouth Helps New Braunfels Entrepreneur’s Product Go Global

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Tony Maples Photography


When New Braunfels resident, Jessica Arman’s young daughter was having problems with cavities and tooth sensitivities that the dentist couldn’t seem to help (even with harsh chemical-laden toothpaste and treatments), Arman did the only other thing she could think of: She reached for an all-natural, family remedy. After doing some research, Arman found that brushing with a mixture of activated charcoal and bentonite clay could help with her daughter’s dental problems. What she didn’t expect, however, was that the concoction could also help whiten teeth – using only all-natural ingredients.

Shortly after Arman and her family began using the tooth powder, not only was Arman’s daughter’s tooth sensitivity all but gone, but people also started noticing how white the Arman family’s teeth were and asking what whitening products they were using. This was when Arman began making little jars of her creation to share with friends and “My Magic Mud” whitening tooth powder was born.

“Word of Mouth” Spread

Jessica Arman

Photo: My Magic Mud

Word of mouth (literally) spread and soon Arman found herself selling her tooth powder at the New Braunfels Farmer’s Market every Saturday. She regularly sold out of her product and would reinvest in supplies and materials to make more for the next week. Now, four years later, My Magic Mud is sold in stores nationwide and is the nation’s fastest selling natural oral care brand.

Even though My Magic Mud is now found in over 10,000 locations all over the world, you’ll still find Arman at the the New Braunfels Farmer’s Market most Saturdays. Fiercely loyal to the community who helped this struggling young family to prosper, Arman also hires locally and considers the staff of their New Braunfels home office to be like family.

Black Tooth Whitener?

New Braunfels

Photo: My Magic Mud

So, how does this crazy black stuff actually make your teeth whiter? Using only the highest quality products, My Magic Mud is safe for everyone to use – from toddlers to pregnant women. Activated charcoal removes the plaque and toxins that cause bad breath as well as teeth stains through a process called adsorption, where these unwanted elements adhere to the porous surface of the charcoal. The result is a dentist-like clean and a brighter and whiter smile.

Toothpaste and Other New Products 


Photo: Facebook/My Magic Mud

My Magic Mud whitening toothpaste hit the market last year and is selling well, offering the same benefits as the powder, but in a more traditional, easier to manage delivery method. With more new products in the works and many mainstream dentists carrying the products in their offices, the Armans are busier than ever.

Jessica Arman and her husband, Justin are taking their success in stride – busy re-investing in the company and staying up to date on research and product development–all the while traveling the world, marketing their products. Arman credits much of her success to the local New Braunfels businesses who carried her products early on. Now, as boxes of product and cardboard displays fill their New Braunfels office, ready to ship to Bed Bath & Beyond stores nationwide, the Armans can rest assured that they’re making their mark on the dental care industry and New Braunfels. To learn more about My Magic Mud products, visit their website here or follow them on Facebook.