Things to Do

New Braunfels is Your Home Away from Home for Holiday Magic

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The Hill Country is always hopping with year-round events, and the holidays are an exceptionally special time to enjoy the unique charm that each town has to offer. New Braunfels is a regular hot spot for many visitors, but the river, tubing, and even Gruene Hall take a back seat to the exciting events of the holiday season in November and December. A place brimming with activity in summer, you’ll be happy to know that New Braunfels offers an equally cheery time in the cooler months.

The holiday fun kicked off with a bright start on November 16 at the lighting of downtown. When the mayor flipped the switch, thousands of little twinkling lights sent their glow up into the sky. At the ceremony, Santa also made a grand debut on a vintage firetruck, and, of course, he was available for pictures!

New Braunfels is Your Home Away from Home for Holiday Magic

Photo: playinnewbraunfels.com

The Hometown Holiday Christmas Parade is one new tradition you won’t want to miss. The fun takes place December 1 from 5 p.m. 9 p.m. Beginning in Prince Solms and ending in Landa Park behind the courthouse, this event, like many of the others in New Braunfels, is free to the public and hosted by a group of devoted volunteers. The Parade has also partnered up with Emily’s Elves, a group that works to bring gifts to less fortunate kids. For more information check out the website here.

Also happening December 1 from 5 p.m. to 6:30 p.m. is the Gruene Town lighting. Santa will be busy that night appearing as Cowboy Kringle who rides into town on horseback to light up Gruene with magical Christmas lights! Live music and wine for purchase will be available, as well as a show at Gruene Hall that night. After the lighting, visitors will want to stay a while and do their Christmas shopping at Gruene’s many charming shops.

New Braunfels is Your Home Away from Home for Holiday Magic
Photo: playinnewbraunfels.com

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