New Study Says Certain Paint Colors Impact the Price of a House

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One of the joys of owning a home is heading to Home Depot to pick out the perfect paint sample for every room. Even though anything goes in your own house, when it comes time to sell the property, homebuyers evidently have discerning tastes.

Using over 32,000 photos and sale price data, Zillow performed their 2017 Paint Color Analysis to compare wall colors with pricing among comparable homes. They found that “cool, neutral” tones are heavily favored, selling up to $5,440 more than warm tones. More specifically, pale blue or gray kitchens fetched $1,809 more than other colorations, and darker blue bedrooms brought in $1,856 more.

When it comes to the living room, it seems like buyers like to go even more neutral. A beige or oatmeal wall gained $1,926. And the love for gray and beige collide when it comes to the outside of the home. “Greige” facades, often with a dark blue door, sell for $3,496 more than a bolder color.

Click2Houston points out that one color, in particular, seemed to hurt home value in the Houston area. Pink paint lowered the value of homes over $200. But perhaps surprisingly, the most disliked color of all might be white. White bathrooms actually brought the value down $4,035.