The Pickup Truck: America’s Vehicle

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When I moved to Texas in 1992, the first vehicle I learned to drive was an old manual Chevy pickup with no power steering, no power brakes, and a column gearshift with only four gears (including reverse). It was so old the original bed had rusted clean through and was replaced with two layers of plywood, and even that had holes. We managed a small motel in Kerrville, Texas, and while old, the truck was the most reliable piece of equipment on the property. That thing was nearly impossible to drive for a lanky 15-year old first-time driver, but I loved driving that old truck. When the property was sold, it was one of the first things I asked my parents about, “Did they you get to keep the truck?” There was just something about that beat up pick-up.


No matter what part of Texas you live in, it’s clear our love affair with trucks is nothing to scoff about, so much so even Toyota has built a plant in San Antonio to build its full-sized Tundra. It’s hard to imagine, but there are small oblivious bastions of pickup free portals in this country who honestly believe every truck owner is a smelly, good-ol’ boy that can’t tell his d’s from his b’s and is simply in need of an oversized gas guzzling man card. The truth is trucks are the most popular vehicle in nearly every state of our union. In 39 out of our 50 states, the Ford F-150 is the most popular vehicle among consumers, according to

What makes the pickup truck America’s vehicle? If I had to guess it’s because a pick-up is America summed up in four wheels, an engine, and some metal. The truth is, not every truck is a farm or ranch truck. Honestly, you can go to most major cities in our country and see shiny, never-been-used pick-ups with every tech gadget you can possibly imagine. Then a block away you will likely see an old beater that’s been used and abused because that is its job. Whether you’re a dude or a lady, driving a pick-up says something. Sure it’s a status symbol, but it’s also somewhat of a cultural icon.

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