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Rosa’s Café and Snowball Express Feeding Families of Fallen Soldiers

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Approximately 2,000 children, as well as the spouses of fallen soldiers, will be the guests of Rosa’s Cafe and its parent company, Bobby Cox Companies, Inc., who are donating and serving food following the Snowball Express’ annual balloon release honoring those soldiers.

Scheduled for the morning of December 10 at the Fort Worth Stockyards, this will be Rosa’s second year of participation, but first in making a complete donation of food as well as service staff. The meal is designed for the children and families who were left behind by U.S. fallen military members who made the ultimate sacrifice since 9/11. Brad Poynor, Director of Operations for Rosa’s Café, Ltd., explained, “We are humbled by the sacrifice of so many heroes who have fought against terrorism since the tragedy of 9/11. It is an honor to remember that sacrifice by serving their families.”

For 11 years, Snowball Express has worked to provide hope and make new happy memories to the children of military men and women who have died on active duty since 9/11. Every December they partner with American Airlines to bring children together from around the world to the Dallas-Fort Worth area for a four-day experience which is filled with fun activities, socializing, and memorable events. Nationally, their organization provides comprehensive support programs for such families who are in the process of focusing on transition and making connections to community resources, not to mention learning, healing and wellness, peer engagement, and sourcing personal/professional development programs.

Rosa’s Café And Snowball Express Feeding Families of Fallen Soldiers
Photo: Facebook/Robert Alviar

Proud to be a part of this process, Rosa’s Cafe is a Mexican food chain which is owned by U.S. Navy veteran and Fort Worth resident, Bobby D. Cox. With more than 2,500 employees, the Bobby Cox Companies manage over 30 businesses across a number of industries, including restaurants, ranching, and real estate. Their participation in the December 10 Snowball Express event at the Fort Worth Stockyards is a show of great corporate citizenry as well as a tremendous support of American soldiers and their families, who ultimately sacrifice just as much, if not more, at the loss of a serviceman or woman.

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