Sears announced recently that they are bringing back the once highly sought-after Sears Wish Book, just in time for the holiday season. The newest incarnation of the holiday catalog will be available online and on the Sears app.
The 120-page Wish Book, last available in 2011, showcases Sears’ breadth of quality products including holiday decorations, home furnishings, kitchen essentials, games and toys, sleepwear and intimates, workshop and outdoor living items, top selling appliances and fashion favorites, home gym, and more.
Consumers Missed the ‘Wish Book,’ So It’s Back!
Photo: Pixabay/jill111
“The new ‘genie in the bottle’ is our Sears Wish Book. From drains to drills to dresses…from tools to TVs to tablets, we’ve got your back! We know the holiday hustle is on! And we’ve got you covered with the Wish Book,” said Kelly Cook, chief marketing officer for Sears and Kmart. “Our members told us they missed the Wish Book, so we had to bring it back, but in a special way that lets you share more joy wherever you are. There’s gifting inspiration on every page to help you live life now – during the holiday season and throughout the year.”
The interactive digital Wish Book provides shopping convenience this holiday season, letting members shop wherever, whenever and however they choose. Customers can easily navigate through pages, hover over items to see pricing and descriptions, and click on the heart icon to add to their Shop Your Way member Wish List, making it simple to pick out holiday gifts for family and friends. Pricing is dynamically updated, so customers can return to the digital Wish Book throughout the holiday season and ensure they’re getting the best deal.
Select Few Printed Editions of the Wish Book Available
Photo: Flickr/Todd Lappin
Sears’ best cardholders will receive a limited edition printed 2017 Wish Book in the mail, and select other Shop Your Way members will receive an email inviting them to pick up a copy of the collectible keepsake at their local Sears store, while supplies last. The first Sears Wish Book, known as the Sears Christmas Book catalog, came out in 1933. Featured items in the first catalog included the “Miss Pigtails” doll, a battery-powered toy automobile, a Mickey Mouse watch, fruitcakes, Lionel electric trains, a five-pound box of chocolates, and live singing canaries.
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