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Snickers Pledges 1 Million Free Bars for Halloween Date Change

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Halloween traditionally happens on October 31. However, a petition on Change.org had hoped to move this annual candy fest to the last Saturday of the month. For 2019, that would mean October 26. The petition has gone viral and, as part of that, Snickers (made by Mars Inc.) says it will be giving away 1 million bars if the date for Halloween effectively changes.

With so much press and feedback, the makers of the petition (The Halloween & Costume Association) updated their post to reflect the desires of their signors. “We’ve listened to ALL of your feedback since the petition started in 2018 and view this as an opportunity to truly honor what Halloween is – a celebration of self-expression and unity. While we still believe an end-of-October Saturday observance will promote safety and increase the fun, this year we will be launching a national initiative designed to enhance the Halloween that we all know and love. Instead of changing the date that American’s celebrate Halloween, we will be adding an additional day of festivities in partnership with Party City and other brands. National Trick or Treat Day will take place annually on the last Saturday of October so families across the country can participate in community parades, throw neighborhood parties and opt for daytime Trick or Treating,” the petition description states.

Snickers Pledges 1 Million Free Bars for Halloween Date Change

Photo: Facebook/Snickers

“A Thursday Halloween? Not Satisfying. Halloween on the last Saturday of October? Satisfying. If the Fed Govt makes it official, we’ll offer 1 million free SNICKERS to America. Join the petition!” the official Snickers Twitter account posted as it shared the petition on Twitter. According to media outlets, Josh Olken, Brand Director for Snickers, stated in a press release that the company is fully behind the concept of celebrating Halloween and provided the offer for 1 million free bars saying, “No tricks, only treats.” We’re not entirely sure how much water this incentive will hold in the state of Texas, considering the last survey with respect to our choice of candy somehow indicated we loved Pez (yes…we’re scratching our heads on that as well). Well over 100,000 people have signed the petition. What about you? Will you be adding your name to the petition to change the date of Halloween?