Local News

‘Texas Born. Texas Bread’: Mrs. Baird’s Sends Lucky Fans to RodeoHouston

By  | 
Tony Maples Photography

 

Mrs. Baird’s bread has been a mainstay in many a Texas home for some time now. Founded in Fort Worth in 1908, the company had the small beginnings that the American dream is built on. Ninnie Baird began baking bread from her home in order to support her eight children when her husband fell ill. After his passing in 1911, she took the move far more seriously and went into the business full tilt.

‘Texas Born. Texas Bread’: Mrs. Baird’s Sends Lucky Fans to RodeoHouston

Photo: Facebook/Fairmount National Historic District

Over the coming decades, Mrs. Baird’s Bread had become the largest independent baking operation in America, having several plants in Texas and employing thousands of people. They continued to make bread the old-fashioned way and refused to introduce processes that would minimize time and increase profit. And, although they faced Chapter 11 in the early ‘90s, they pulled themselves through by their bootstraps and continued to make the dough (yes, that pun was intended.)

‘Texas Born. Texas Bread’: Mrs. Baird’s Sends Lucky Fans to RodeoHouston

Photo: Facebook/RODEOHOUSTON

As one of their factory establishments, their company set up shop in Houston in 1938 – one of their first expansions outside of the DFW area – and continue to do good business in the city to this day. Recently partnering with KHOU 11, the “Texas Born. Texas Bread” company is in the process of sending fans of the Houston Livestock Show and Rodeo to see a Garth Brooks concert in a dream promotion that will see lucky winners seated in a luxury suite at NRG Stadium! The company made an announcement regarding the contest on KHOU last week during the Great Day Houston program with host Debra Duncan. The Houston Livestock Show and Rodeo is happening February 27 to March 18 this year and the concert lineup for the event is epic, to say the least! The contest rules can be found at the link provided here if you’re interested, and the final date for submissions is March 2. Good luck to all the entrees!