William Grant & Sons, a distillery known for its Scotch whiskey, has taken a unique move in its business model with its new production line of bourbon. Debuting Fistful of Bourbon (named for its blend of five straight bourbons, aged no less than two years each), the company has opted to release the product in Texas for its first year, with plans to go national in 2019.
William Grant & Sons’ American ambassador, Charlotte Voisey, told Austin360, “William Grant & Sons are first and foremost Scotch whisky distillers, and blending whiskey is where our expertise truly lies. So when it came to making our own American whisky, we understood that blending bourbon was a fun angle to take. It’s a category of amazing liquids, in terms of price points and flavors, and we wanted something different to bring to the table.” William Grant & Sons is crystal clear on the fact that the company didn’t make the bourbon from start to finish. Instead, it sourced a spirit that had already been distilled and blended it to create the complex flavor profile of Fistful of Bourbon.