Lifestyle

Vlasic is Making Pickle Chips From Real Pickles: Pucker Up!

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Vlasic has announced that it will be releasing pickle chips, and foodies everywhere are freaking out. Why? Because the chips aren’t traditional potato chips whatsoever. In fact, they’re vacuum-fried slices of pickles, and dieters are ready to keel over. If you’ve ever wanted your favorite snack to be low-cal and practically carb-free, well, here it is. The question on everyone’s lips is, “How do they taste?” But we’ll have some time yet before we know the answer since they haven’t hit store shelves as of yet.

“Pickles has always been a flavor that people have loved in snacks, whether it’s potato chips or even in our Bigs Vlasic dill sunflower seeds,” Thomas M. McGough explained to foodbusinessnews.net. McGough is co-COO of Conagra Brands, which owns Vlasic. “…pickles themselves are a great snack, essentially no calories or carbs,” he went on to say, noting that the only problem is the messy inconvenience of eating pickles from a jar. Since pickle snacks are growing in popularity, especially at convenience stores, Vlasic chose to create a single-serve pickle slice snack, as well as Vlasic vacuum-fired pickle chips. The results are positively mouth-watering.

Video: YouTube/Fox 2 St. Louis

Media networks are spreading the word about this “healthier” snack like wildfire. Although there has yet to be an announcement for the release date on these chips, you can bet that pickle fans have already heard about it. Texas has a love affair with pickles—we even hold an annual fermentation festival in the Hill Country in honor of our passion for foods such as pickles, sauerkraut, beer, cheese, and the works! Vlasic has a long history of producing this popular favorite, beginning during World War II and expanding into the brand you see now post-war. It boomed with the use of the Vlasic stork character, linking the concept of pregnant women craving pickles, and he continues to play a role in their marketing case even today. At one time the Campbell Soup Company purchased the popular pickle brand, and following that, it was sold to Pinnacle Foods (a subsidiary of Conagra). Their pickling cucumbers are grown in Michigan, where their processing plant is also established.