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Is Whataburger Releasing a Charm Through James Avery?

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Last week, Facebook page Red Beard Mantiques rocked Texas social media with a post that leaked a photo of Whataburger’s new charm from James Avery. Since the charm wasn’t listed on Whataburger’s website nor James Avery’s at the time, people were skeptical, but the post still reached over 9.5K reactions and 24,000 shares.

It looks like Red Beard Mantiques was right! “Next week Whataburger releases the first ever James Avery Whataburger Texas charm. Only available at shop.whataburger.com,” their post read, and now, the charm is up for grabs at Whataburger’s online store. The sterling silver charm is available for $60, and customers can choose to buy a bracelet or a necklace pair with their Whataburger pride pendant, or it can be attached to the popular James Avery charm bracelet.

The new Whataburger charm resembles the “Deep in the Heart of Texas” design. From August through September, James Avery donated all of the proceeds from purchases of that specific charm to Harvey relief efforts. The new Whataburger charm uses the same Texas shape but has a bold Whataburger logo instead of a heart cut-out, so even if you already have the “Deep in the Heart of Texas” pendant, you won’t want to miss out on this new Texas classic.