Would you try a bite of salted crickets? A highly-unusual protein bar is making its way to H-E-B shelves in Texas. The company EXO Protein is offering whole-roasted crickets and a protein bar made from the powdered insects. It’s said that the products will soon be in over 80 H-E-B locations across the Lone Star State. Having the insect-based snacks at H-E-B will likely determine whether or not the idea is met with rousing applause or only the sound of, well, you know… crickets.
The idea of snacking on crickets is certainly new and brow-raising in America, but elsewhere in the world, these protein-rich insects have been considered a normal, everyday food for centuries. According to the EXO Protein website, crickets are “the closest thing to a perfect protein source that this planet has ever seen. Turn these sustainable wonders into powder, add wholesome ingredients like apples and almonds, and you’ve got some damn delicious fuel. Most of the world has joined the bug-eating revolution – we’re here to convert the rest.”
