The word that SONIC was releasing a Pickle Juice flavored slush in Texas, among its 3,500 locations across the country, came in March of this year. Despite the popular opinion that spread (on social media at least) that the product would be a bomb before it even hit the stores, the company issued the roll-out anyway. They did so, however, in conjunction with three other mainstream snow cone flavors – Blue Hawaiian, Bahama Mama, and Tiger’s Blood.
The concept of the release practically set the internet on its head. How could it possibly be that a company like SONIC would take such a step in the world of the summer slush? The whisper campaign built up such a fascination with the concept that it was practically a hit before one drop of flavoring was touched to ice. People believed it was going to be dill-iscious (wink, wink.)
Scott Uehlein ist the company’s Vice President of Product Innovation and Development. Uehlein stated, “SONIC’s guests are game to try adventurous and fun flavors, so we’ve made it our mission to deliver the best of both worlds when it comes to innovation and variety. The entire Snow Cone Slush lineup – including Pickle Juice, Bahama Mama, Blue Hawaiian and Tiger’s Blood – has a distinctly summertime vibe, allowing our guests to create new summer memories.”
