Leading the charge for tourism to return to Rockport and Fulton in the wake of the damage caused by Hurricane Harvey, the King of Country Music himself is starring in a new campaign to assist the area. Ten months after the full fury of the storm, parts of both towns are still in the process of recovery. George Strait has been known to hold the area dear to his heart, occasionally making his residence there at a home that he owns. Now Rockport-Fulton Chamber of Commerce officials have revealed that he’s participating in the campaign free of charge.
Strait made a visit to the area approximately a month after the storm hit, joining the Governor of Texas in offering emotional support and encouragement to residents. The “Find Yourself in Rockport-Fulton” campaign features Strait in radio and TV advertisements encouraging tourists to make a return visit to the hard-hit area which was devastated when Hurricane Harvey made its August 2017 landfall. The TV commercials for the new campaign will commence this month in the Texas Hill Country cities of Austin and San Antonio. The radio commercials will also air in the Texas Hill Country, with a particular focus in New Braunfels.