Take Rosé on Your Next Adventure

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Tony Maples Photography


First, there was wine in boxes. Then, the natural corks were replaced by artificial cork-like plastic. Now, rosé wine is coming in cans? What is going on here?

Its their fault

Sway Rose Partners

Photo: Chris Brundrett

Texas Tech University and Texas A&M University may be on opposite sides of the field in football season, but when it comes to wine, Andrew Sides (Texas Tech), Lost Draw Winery, and Chris Brundrett (Texas A&M), and William Chris Vineyards, have formed a partnership to put a fine Texas High Plains Rosé wine in your hand. Rosé wines are sweeping the country as a millennial favorite, and it is easy to see why: they are light and crisp and flavorful without the overwhelming sweetness of years past.

This is not the sweet rose wine you remember

Sway Rose Snak

Photo: Whitley Stratton

According to Texas Wine Lover, “Rosé wine fits our climate, and it definitely fits our culture as well. Warm temperatures, friends, and light food on the patio are just begging for a Texas dry rosé.”  They also say, “The wine itself is a solid, nicely balanced Texas grown rosé. Notes of fresh red berries tantalize the nose and palate. Bright acidity and a smooth finish round out a very approachable wine to enjoy in almost any situation you can think of. Food pairings could be burgers, fries, onion rings, hot dogs, light BBQ, seafood, charcuterie, smoked meats, etc.”  If you are a purist and appreciate the aroma tantalizing your nose, simply pour it in a cup (after all, you don’t drink wine out of the bottle, do you?)  On the river, a Red Solo Cup works well!

Take it on your next adventure.  

Sway Rose in cans

Photo: Whitley Stratton

Glass bottles are prohibited on many rivers and unwelcome in many parks, swimming pools, concert venues, and lakes. New technology puts that fine wine in a polymer-lined can which separates the wine from the aluminum can and provides a light-proof, airtight package which takes up much less space than a 750 ml bottle and is easily recyclable. The partnership put out 30,000 cans of this Texas High Plains grown and Hill Country made wine for this season, and plan on 180,000 next season. It is available at many retailers, including H-E-B in Fredericksburg.

Please note: Texas State Parks prohibit the public consumption or display of alcohol, check the Texas Administrative Code here. And, New Braunfels prohibits alcoholic beverages on rivers within the city and in parks.

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