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Women Empowered and Informed at New Innovative Auto Shop

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When customers walk into Honest-1 Auto Care, they often wonder if they are in the right store, franchise co-owner Robin Mainer said. The female-friendly business is breaking stereotypes that much.

“You walk in and there is leather seating, a data bar to hook in and charge electronics, a children’s play area, gourmet coffee, free drinks and snacks, and a fireplace,” Mainer said of the lobby people wait in while their vehicle is serviced. “More than once someone has walked in and said, ‘what do you all do here?’ It makes us laugh and feel very good.” Another amenity often commented upon? The squeaky-clean restrooms available to customers.

The auto shop works on brakes, air conditioning, alignment, tires, and other automotive services. A regular oil change costs $19.99, and the business was recently approved to give inspections, as well. Honest-1’s priority is to be transparent with customers and make sure they truly understand what is being done to their car and why. They believe this is especially important to women, who often report feeling taken advantage of or disregarded at other auto shops.

Honest-1 Auto Care

Photo: Courtesy of Honest-1 Auto Care

Mainer and business partner/longtime friend Kimera Shepler both have past careers in the health insurance industry. “With the changes that came about, it was just time for us to get out of it,” Mainer said. “So in 2014, we got out.”

Mainer and Shepler said they asked God what they should do next, and they requested the answer be specific, if possible. The idea to open an auto shop that served – and empowered – women was presented to them three times in a few days.

First, Shepler went to her financial analyst, who suggested she open a female-friendly oil change business. “When Kimera told me that, I said ‘you need a new financial analyst,’” Mainer said with a laugh. But shortly after, Mainer went to get her own car oil changed and realized there might be something to the idea.

Honest-1 Auto Care
Photo: Courtesy of Honest-1 Auto Care

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