YETI, makers of those fantastic coolers many of us are fond of, have chosen to establish a “stories” series of videos which are filled with the details of those that use their products on an everyday basis. It’s not only ingenious, but it also allows for the release of product details by the company itself. But, one of the cooler (get it? Cooler?) components of this series is that those of us who use YETI for a weekend fishing trip, or camping, or just a once-in-a-while thing, can get a glimpse into the lives and stories that have changed or been affected by the simplest of things – a product that “…you’d use every day if it existed.”
One of the shining examples of their series of stories available at the link provided here is called “Moose” and it follows the story of Brandon “Moose” Johnson and Aaron Barnette from Nederland, Texas, and their efforts to save people from rising flood waters during Hurricane Harvey. Moose has a lifted “Monster Truck” – an ’86 Chevy square body – in which the two were safely able to escort folks from their town to higher ground when many other vehicles were getting swamped out.
